With both founders having more than 15 years experience in all kinds of events including tradeshows, conferences, banquets, custom events and corporate parties, we can help your company create a top-notch event. Many people think outsourcing event help means simply calling a party planner, but at the Karlyn Group, we do it all…and then some. Very few companies have a background like ours.
Attracting an audience is harder than you think. The Karlyn Group creates an overall strategy and marketing plan that usually consists of traditional and digital marketing. We make sure prospects know about the event. We also do targeted marketing meaning the right person gets the right message. You HAVE to show value to get someone to commit. We finish off our plan with social media to create interaction.
Content (is still) king. Its what draws people to a conference. We have a strong editorial team and conference producers who start off with an industry positioning paper, do research, interview potential speakers, identify partners, associations and sponsors. From there, we do an outline and then create a star-studded program.
In our minds, sponsorship sales is an art…not everyone knows how to find the right decision maker within an organization as that role can fall on many different people within a company. We have a team of sales reps with 5-10 years of experience, account management and sales/marketing support. The Karlyn Group uses a consultative approach when selling, building relationships, trust and value for sponsors. First we create a strategic plan for sponsorship sales, then we develop and implement a sales plan to increase sponsorship revenue. All along we build and maintain a pipeline using our CRM system. We do a lot of list research and pre-qualification of leads to make sure we are targeting the right companies and the right contacts.
We have the contacts and the negotiation skills to secure the right space for your event. We can manage the RFP process, handle the site visits and manage everything from food and beverage, to registration, to hotel contracts and everything in between. We can put together themes and turn a blah event into a great experience for your customers.