Every time you turn around there’s a #. Maybe you saw someone walking down the street and their tee-shirt said #coffee. Perhaps you saw a cute picture of a dog online and a caption under it said #doglife. You’re seeing the good old fashioned ‘tic-tac-toe’ board taking over society and you want to know what’s up. You need to know what’s up because one little #hashtag can change the life of your business!
You can spend hours reading statistics online concerning the importance of adding a #hashtag to your social media posts. We definitely recommend you do that to figure out what process and outlets work best for you, but for now here are the basics to get you started.
PURPOSE OF #HASTAGS
- Engages your audience
- Sparks conversations
- Makes your content visible to people interested in what you’re offering
- Builds your brand
TIPS IN USING #HASHTAGS
- BE RELEVANT to your business
- BE RELEVANT to the topic
- BE RELEVANT to current trends
- BE RELEVANT to the day of the week
- BE RELEVANT to the platform you are using (Twitter 1-2 #, Instagram 11+ #)
HOW TO PICK A #HASHTAG
- Search pages you like to see what #hashtag they use
- Look at Influencer & Experts’ #hashtags that are relevant to your topic
- Check out Hashtagify.me for all kinds of stats & search for keywords (fee)
- Sign up for Ritetag.com & see instant #hashtag suggestions based on real time data (free with limited options)
- Create a Tagboard account & see how your #hashtag is used across multiple networks (fee)
POPULAR #HASHTAG IDEAS FOR THE WEEK
- #mondaymotivation #mondayfunday #mondayblues
- #traveltuesday #tiptuesday #transformationtuesday
- #wednesdaywisdom #workoutwednesday #humpday
- #TBT #thankfulthursday #thirstythursday
- #followfriday #fridayfact #TGIF
- #saturdayshoutout #saturdayswag
- #startupsunday #sundayfunday #sundayreads
Adding #hashtags to your posts make you more noticeable, but it is also a creative fun way to help you expand your thinking about your current business. Remember to keep your #hashtags RELEVANT to your topic & take the time to research and engage in #hashtags that relate to your company. Don’t feel like sitting on-line for hours a day staring at #####?
Let The Karlyn Group–a full service marketing & sales firm assess your business needs. Whether you need guidance with social media, marketing & branding or website design & development, we will customize a plan to bring your business to the next level! Check out some of our work and contact us to set up a free consultation.