In our last article, we discussed participating in and/or hosting your own events or user groups as a means of marketing. In terms of post-event marketing, there are several different tools, depending on whether you were the host or a participant.
When you host an event yourself, you have access to the participant list. Possible next steps with the attendee list would be to: Continue reading “Post-event Marketing: How to Convert Attendees into Clients”
There are many types of industry-specific events each year. Getting involved with such an event is a great tactic to help boost your brand, sales, clientele and more.
With so many events, what is the best way to manage it all? How do you choose which ones are best for you and your marketing strategy?
There are conferences, networking events, trade shows, etc. Some are national, some are regional, some are local…it is crucial to find the right kind to attend. In order to make sure that your participation is a productive tool for you and your company, you should: Continue reading “Event Participation = Marketing Opportunity”