Your small business is growing, you’re making money, your website looks professional, so let’s take a break! No! This is the time to expand your brand and grow grow grow! Lots of successful businesses are guilty of not using all their options to bring in even MORE business. Including us! When you’re always working on projects or filling orders it’s easy to get content and neglect your social presence. You don’t think about ways to expand and perhaps you think you don’t have TIME to build a social media following.
How do you figure out which outlet is best for you? How do you stand out in a very crowded space where everyone else seems established with hundreds or thousands of followers?
Quick basics to figure out your social media goals:
WHO is your target audience for your service or product?
WHAT kind of content can you offer them on social media?
WHERE does your audience spend their time online (what sites)?
WHEN (and how often) should you engage with your online audience?
WHY should people follow you?
HOW are you going to turn these followers into customers & clients?
Quick summary of the most popular sites:
FACEBOOK hit your current contacts, good for online business’
INSTAGRAM fastest growing network, #hashtags for topics
TWITTER communication in real time, current issues & trends
LINKEDIN connect with corporate clients, share expertise
PINTEREST content is searchable & lives forever
YOUTUBE video blogs & “how to” channels
SNAPCHAT engage a younger demographic (18-24) with short videos vanish after 24 hours
Social media has over 3 billion users and that number grows daily. Doesn’t your business deserve a piece of the action? The name of the game with social media is engage the audience with relevant content & turn the lead into a satisfied customer! With proper research and dedication every business can grow with social media.
Sitting online for hours a day building a following isn’t practical when you are launching or running a business. Let The Karlyn Group assess your social needs and figure out what channels would be the most effective for your company.
About the Karlyn Group
Whether you need guidance with social media, marketing & branding or website design & development, we will customize a plan to bring your business to the next level! Check out some of our work and contact us to set up a free consultation.
