Karlyn Group Archives - Karlyn Group

Logos & Branding Matter. Here’s Why!

Posted on November 23, 2016October 30, 2019 by Amy Zucchi-Justice

flat design vector illusration concept of branding

The look and feel of your company’s brand, logo, and marketing pieces are important.

The construction industry, while known for designing and building as a profession, can often fall short when it comes to their own branding. Often times companies won’t have a fully designed logo, but simply use clip art and some standard type-face on a paper.

Nowadays, your potential clients are paying attention and judging you for your appearance. Logos are using really nice, clean, modern typefaces and less “classic.” If you’ve had the same logo for three generations, you may want to simply modernize it while retaining some of the original elements, or you may want to redesign it. It’s good to review and update the logo and branding materials every five to 10 years. Above all, your branding should be tasteful, attractive, and help your company stand out from the crowd. Continue reading “Logos & Branding Matter. Here’s Why!”

Post-event Marketing: How to Convert Attendees into Clients

Posted on November 9, 2016October 30, 2019 by Amy Zucchi-Justice

Group of Multiethnic People Having a Coffee Break

In our last article, we discussed participating in and/or hosting your own events or user groups as a means of marketing. In terms of post-event marketing, there are several different tools, depending on whether you were the host or a participant.

When you host an event yourself, you have access to the participant list. Possible next steps with the attendee list would be to: Continue reading “Post-event Marketing: How to Convert Attendees into Clients”

Three Systems that Help Convert a Lead into a Customer

Posted on October 5, 2016August 6, 2020 by Amy Zucchi-Justice

Many of the email and marketing systems available today can do a lot of marketing work for you. These systems have features such as forms to capture leads, automatic replies, and even customized follow-ups. These sophisticated, integrated tools are changing the way businesses prioritize their marketing efforts. By knowing what stage of the buying process your customers are in, your sales team can focus on the lower-hanging fruit and your marketing team can focus on everyone else. Continue reading “Three Systems that Help Convert a Lead into a Customer”

Building a Brand: Online Advertising Tips

Posted on August 26, 2016October 30, 2019 by Amy Zucchi-Justice

Online Marketing Strategy Branding Commerce Advertising Concept

Online advertising can be a very powerful tool for the construction industry. Companies such as Google and Facebook provide a lot of information about how to utilize their online advertising services. However, as these services have expanded and diversified, they have also become a bit complex. Continue reading “Building a Brand: Online Advertising Tips”