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DOES MY COMPANY NEED TO HAVE EXPOSURE ON SOCIAL MEDIA?

Your small business is growing, you’re making money, your website looks professional, so let’s take a break! No! This is the time to expand your brand and grow grow grow! Lots of successful businesses are guilty of not using all their options to bring in even MORE business. Including us! When you’re always working on projects or filling orders it’s easy to get content and neglect your social presence. You don’t think about ways to expand and perhaps you think you don’t have TIME to build a social media following.

How do you figure out which outlet is best for you? How do you stand out in a very crowded space where everyone else seems established with hundreds or thousands of followers?

Quick basics to figure out your social media goals:

WHO is your target audience for your service or product?

WHAT kind of content can you offer them on social media?

WHERE does your audience spend their time online (what sites)?

WHEN (and how often) should you engage with your online audience?

WHY should people follow you?

HOW are you going to turn these followers into customers & clients?

Quick summary of the most popular sites:

 FACEBOOK hit your current contacts, good for online business’

INSTAGRAM fastest growing network, #hashtags for topics

TWITTER communication in real time, current issues & trends

LINKEDIN connect with corporate clients, share expertise

PINTEREST content is searchable & lives forever

YOUTUBE video blogs & “how to” channels

SNAPCHAT engage a younger demographic (18-24) with short videos vanish after 24 hours

Social media has over 3 billion users and that number grows daily. Doesn’t your business deserve a piece of the action? The name of the game with social media is engage the audience with relevant content & turn the lead into a satisfied customer! With proper research and dedication every business can grow with social media.

Sitting online for hours a day building a following isn’t practical when you are launching or running a business.  Let The Karlyn Group assess your social needs and figure out what channels would be the most effective for your company.

About the Karlyn Group
Whether you need guidance with social media, marketing & branding or website design & development, we will customize a plan to bring your business to the next level! Check out some of our work and contact us to set up a free consultation.

DOES MY COMPANY NEED A WEBSITE?

I have a great product, I’m happy with my monthly sales so why should I invest in a website?

This question crosses the minds of small business owners everyday as they sip on their morning coffee. One can get lost in the available information researched on this topic so we are going to break it down for you.

Depending on who you ask the number of small business’ that don’t have a website range from 36%-50%. (Clutch 36%, CNBC 45%, WordPress 50%) If your business falls into this category could one of the following be the reason?

  • You don’t feel tech savvy enough to create a website
  • You have a strong presence on social media so it is not necessary
  • A website is too expensive, time consuming, or complicated
  • I don’t have time to get one done

If you answered yes to any of the above you’re not alone. Is it time for you to invest in a website so you can…

  • Educate customers about your product and/or service
  • Have all contact information & social media sites easily accessible
  • Establish comfort level with customers to purchase your product or service
  • Build relationships with your customers
  • Collect contact details for potential clients (lead generator)
  • Expand your market
  • Win potential customers when they read others reviews of your product
  • Share your story and vision
  • Keep up with the competition who are doing business 24/7
  • Appear on a search engine results page (SEO)
  • Increase your profits & grow your business
  • Establish an online reputation of credibility (people like reading reviews, seeing BBB & other accreditations)

If you answered YES to any of the above you are READY to build a website! There are many one stop shops for web hosting & web design which unfortunately can be limiting and hard to deal with if something goes wrong. Or, you can contact The Karlyn Group—a full service marketing & sales firm. Our process is simple: first we pinpoint the challenges that are holding your organization back, and then we solve them. From marketing & branding to website design & development, we will create a plan to bring your business to the next level! Check out some of our work and contact us to set up a free consultation.

Logos & Branding Matter. Here’s Why!

flat design vector illusration concept of branding

The look and feel of your company’s brand, logo, and marketing pieces are important.

The construction industry, while known for designing and building as a profession, can often fall short when it comes to their own branding. Often times companies won’t have a fully designed logo, but simply use clip art and some standard type-face on a paper.

Nowadays, your potential clients are paying attention and judging you for your appearance. Logos are using really nice, clean, modern typefaces and less “classic.” If you’ve had the same logo for three generations, you may want to simply modernize it while retaining some of the original elements, or you may want to redesign it. It’s good to review and update the logo and branding materials every five to 10 years. Above all, your branding should be tasteful, attractive, and help your company stand out from the crowd. Continue reading “Logos & Branding Matter. Here’s Why!”

Post-event Marketing: How to Convert Attendees into Clients

Group of Multiethnic People Having a Coffee Break

In our last article, we discussed participating in and/or hosting your own events or user groups as a means of marketing. In terms of post-event marketing, there are several different tools, depending on whether you were the host or a participant.

When you host an event yourself, you have access to the participant list. Possible next steps with the attendee list would be to: Continue reading “Post-event Marketing: How to Convert Attendees into Clients”

Event Participation = Marketing Opportunity

There are many types of industry-specific events each year. Getting involved with such an event is a great tactic to help boost your brand, sales, clientele and more.

With so many events, what is the best way to manage it all? How do you choose which ones are best for you and your marketing strategy?

There are conferences, networking events, trade shows, etc. Some are national, some are regional, some are local…it is crucial to find the right kind to attend. In order to make sure that your participation is a productive tool for you and your company, you should: Continue reading “Event Participation = Marketing Opportunity”

3 Systems that Help Convert a Lead into a Customer

Many of the email and marketing systems available today can do a lot of marketing work for you. These systems have features such as forms to capture leads, automatic replies, and even customized follow-ups. These sophisticated, integrated tools are changing the way businesses prioritize their marketing efforts. By knowing what stage of the buying process your customers are in, your sales team can focus on the lower-hanging fruit and your marketing team can focus on everyone else. Continue reading “3 Systems that Help Convert a Lead into a Customer”

Tips to Convert an Online Lead into a Sale

lead generation sign illustration design over a binary background

Lead generation means taking leads—potential clients and customers—and nurturing them in the right way so that you can convert them into actual clients and customers.

In the past, we’ve talked about having unique landing pages on your website that tie in with your social media outlets; somebody who gives their information on your website is a hotter lead than someone you make a cold call to. Arguably, the person who volunteers their information to you could be a better lead than a referral, because they clearly want something from you—and they have already taken the time and made a leap of faith to give you their information. Continue reading “Tips to Convert an Online Lead into a Sale”

Building a Brand: Online Advertising Tips

Online Marketing Strategy Branding Commerce Advertising Concept

Online advertising can be a very powerful tool for the construction industry. Companies such as Google and Facebook provide a lot of information about how to utilize their online advertising services. However, as these services have expanded and diversified, they have also become a bit complex. Continue reading “Building a Brand: Online Advertising Tips”

Which Social Media is the Right Social Media?

Kiev, Ukraine – August 26, 2013 – A collection of well-known social media brands printed on paper and placed on plastic signs. Include Facebook, YouTube, Twitter, Google Plus, Instagram and Tumblr logos.

In just a short time, social media sites (e.g., Facebook, Twitter, Instagram, LinkedIn) have evolved to become crucial tools used by professionals to market their services, build their collaborative networks, and achieve their goals. Thoughtful, strategic use of social media enables construction businesses to highlight their successful projects, showcase their services, and promote their expertise.

At first, the variety of social media options can seem intimidating, but once you familiarize yourself with a few of them, you’ll understand which can be of most help to you. Continue reading “Which Social Media is the Right Social Media?”

Laying the Groundwork for the Right Website

Concept of construction cranes building a website isolated on white background

Professionals in the construction industry are experts at turning ideas into plans and plans into buildings—as well as other projects that are beautiful, useful, and durable. But the old rules about marketing your skills and services have been upended, and it is no longer optional to recognize the role that websites, social media, and smart technology now play in finding your next customers—or in helping your next customers find you.

Does your company have a website?

Continue reading “Laying the Groundwork for the Right Website”